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Binghamton Speech & Debate

5 Core Business Principles in Sustainable Seafood Distribution

5 Core Business Principles in Sustainable  Seafood Distribution
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Name: 5 Core Business Principles in Sustainable Seafood Distribution
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Join Time: May 9, 2018 at 07:51AM EST
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About Me: 5 Core Business Principles in Sustainable Seafood Distribution


Sustainable seafood is that seafood which is either caught or harvested from wild or farmed sources in a way that ensures long-term vitality and supply of the seafood and the well-being of the fishing resources such as the seas and oceans, and the livelihood and welfare of the fishing communities. This can be achieved through adequate and consistent education on the adverse effects of environmentally destructive fishing methods and overfishing. The appropriate backing of the law can also go a long way in realizing this goal.


Seafood forms the bulk of the protein diet of most people throughout the world. From the American to the Asian continents, the population is ever increasing and thus, concomitantly, putting immense pressure on the fisheries in many regions of the world. Coupled with this are the unscrupulousness and the attitude of indifference of most fishermen globally, the depletion of fish stocks in the major fisheries is fast spiraling. The drive to make quick gains together with loose legislative guidelines or even blatant violation of fishing laws have provided a justification to use environmentally unsustainable fishing methods, consequently leading to overfishing and destruction of the fish habitat.
What this essentially means is that if considerable effort is not made in stopping this worrying trend, soon the world fisheries will be too depleted to sustain the population that depend on them and that the majority of the fish species will be rendered extinct. It is in view of this palpable menace that governments, relevant fishing agencies, fish businesses and the fishing communities alike are coming together to chart a way forward for the development of sustainable fishing. With the enforcement of international and intra-national fishing policies, widespread awareness of the adverse effects of fishing malpractices among the fishermen and the understanding of communities around the fisheries on the role that they have to play in realizing this objective, the goal seems achievable.
However, all players must be brought to the board and each player must, in turn, play their role diligently if the whole project is to bear much fruit. This is more so true for those in the distribution chain that arguably make the greatest percentage of those in the fishing industries. That is why a thorough understanding of the principles of sustainable seafood distribution will make a significant contribution to the final goal.

Here are some of the principles:


The retailers who are the last in the seafood distribution chain should be in the position to trace back the products that they are vending to the fishery in which the fish was caught. This can be achieved by knowing the Latin names (which is the standard taxonomical naming language) of the seafood and reading on the ecological origins of the seafood. In fact, the distribution system should be so clear so that the fish can be traced back to the boat that caught the fish or the pond from which it came if it is a farmed fish. This clarity aids in noting those who fish from areas that are considered fishing sanctuaries and the necessary action taken against them.

Ensuring sustainable fish procurement

This can be done by the retailers by ensuring that they give preference to stocking the seafood that is sustainable and reducing the procurement of the seafood that is largely unsustainable to give room for them to replenish themselves. By working closely and together with stakeholders such as governments, conservationist groups, and scientific communities, businesses can make well-informed decisions concerning this.

Proper customer-oriented information and labeling

Even after extensive awareness of seafood consumers about their role in conserving endangered species, they are sometimes at a loss to make the right purchases due to indistinctive labeling by the producers and retailers. Considerable effort, therefore, has to be made by both parties to ensure that their products are properly labeled to aid the customers in knowing whether the fish that they buy is sustainable or not. In the end, it reduces the demand for unstainable seafood as the right choices are made by the buyers.

Sustainable marketing campaign

Restaurants should increasingly include the sustainable seafood in their menus so that it becomes popular among the consumers. By giving enticing price offers or food offers that involve seafood, the uptake of the fish can markedly increase such that of unstainable seafood can decline. Overall, this will boost the conservancy efforts.

Trust and information-based relationships

By maintaining trust and information base relationship throughout the distribution chain, transparency can be meticulously maintained. For example, the producers, the local fishermen or fishing companies, should be endowed with adequate information about sustainable fishing techniques and the fisheries that have sustainable fish species. With this, they should be trusted (although with some supervision), to fish the right species in the right way. As the chain goes along, each party should be ready to give clear, accurate, adequate and necessary information about their products to aid in accountability through the entire system. For more information on sustainable seafood distribution, please visit
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